Marketing

From informative web copy to paid social soundbites, effective marketing copy is an essential stepping stone to better business.

Social Media Copy

Dollywood

Campaign developed to launch new Smoky Mountain Summer Celebration festival in 2022. Used bright tone and anticipatory language to build excitement, drive attendance, and sell season passes.

Article Copy, Print

Southern Environmental Law Center

Developed a two-page article for SELC's print magazine and website from a previously released webinar. Used additional SELC resources and independent research to create a more well-rounded news story.

Email Copy

Harlem Globetrotters

Developed concise yet exciting web copy to announce launch of 2023 world tour. Drove web visits to build anticipation around ticket availability and upsell opportunities for premium experiences.

Web Copy

Balance Behavioral Health

Updated existing website copy to reflect a more welcoming tone. Combined the business owner's technical prowess with more hospitality-focused language to create informative descriptions of services using simple terms.

Article Copy, Digital

Southern Environmental Law Center

Expanded existing press release into a full news article for SELC's website. Used additional SELC resources and independent research to elaborate on environmental and consumer impact of settlement.

Social Media Copy

Adventure Aquarium

Relaunched fan-favorite Mermaids event in 2022 with a brand-new creative look and more mysterious feel through copy. Developed tagline "Explore Magic Underwater."